Google Ads & PPC
Jonny Swift 31/03/2026
What Is a PPC Landing Page and How Is It Different?
What is a PPC landing page? Learn how it works, why it matters, and what features improve conversions from Google Ads and Meta Ads.
Google Ads & PPC Blog
Practical Google Ads and PPC guides, alongside freelancing advice, website projects and a few thoughts from working for myself.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also write about freelancing, things I’m working on and the lessons I’ve picked up along the way. Use the categories below to find what interests you.
If you’re interested in SEO content, check out my other articles on the Swift & Co blog.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Browse the blog
Showing 45–62 of 93 posts.
Google Ads & PPC
Jonny Swift 31/03/2026
How to Write PPC Ad Copy
Learn how to write PPC ad copy that improves click-through rates and drives better results on Google Ads with practical tips.
Google Ads & PPC
Jonny Swift 31/03/2026
How to Choose the Right PPC Agency or Freelancer
Learn how to choose a PPC agency or freelancer, what to expect, and how pricing works so you can make the right decision for your business.
Google Ads & PPC
Jonny Swift 27/03/2026
PPC for a Printing Company: Case Study
See how I improved PPC performance for instantprint by reducing cost per conversion and increasing profitability.
Google Ads & PPC
Jonny Swift 25/03/2026
Should I Use Google Shopping Ads for E-commerce?
Should you use Google Shopping ads for e-commerce? Learn when they work, when they don’t, and how to get the best results.
Google Ads & PPC
Jonny Swift 25/03/2026
How to Find Your Google Ads ID (Account & Customer ID Explained)
Learn how to find your Google Ads ID quickly. Step-by-step guide plus what to do if you can't log in to your account.
Google Ads & PPC
Jonny Swift 25/03/2026
How Long Do Google Ads Take to Work?
How long do Google Ads take to work? Learn what to expect in the first week, month, and beyond with realistic timelines and expert advice.
Google Ads & PPC
Jonny Swift 25/03/2026
Is Google Ad Grants Free? A Clear Guide for Charities
Are Google Ad Grants free? Learn what you get, eligibility rules, and how charities can make the most of the $10,000 monthly budget.
Google Ads & PPC
Jonny Swift 25/03/2026
How to Change Keyword Match Type in Google Ads Fast
Learn how to change keyword match type in Google Ads quickly and improve targeting, reduce wasted spend, and boost campaign performance.
Google Ads & PPC
Jonny Swift 16/03/2026
How to Download Your Google Ads Invoice
Learn how to download your Google Ads invoice with this step-by-step guide, including where to find billing documents and save them for your records.
Google Ads & PPC
Jonny Swift 16/03/2026
How to Add a Call Extension in Google Ads for More Leads
Learn how to add a call extension in Google Ads, when to use it, and when to avoid it. A simple step-by-step guide for lead generation businesses.
Google Ads & PPC
Jonny Swift 16/03/2026
How Many Descriptions Can You Add in Google Ads?
Learn how many descriptions you can add in Google Ads, how they work, and what to include to improve clicks and conversions.
Google Ads & PPC
Jonny Swift 10/03/2026
Can Google Ads Be Turned Off?
Can Google Ads be turned off? Yes. Learn how to pause campaigns easily and what to consider before stopping your Google Ads strategy.
Google Ads & PPC
Jonny Swift 10/03/2026
What Is a Sitelink on Google Ads?
Learn what a sitelink on Google Ads is, how it works, and how to add sitelinks to your ads to improve click-through rates and conversions.
Google Ads & PPC
Jonny Swift 10/03/2026
PPC for Print Businesses: How to Get More Orders
Learn how PPC for print businesses can generate more orders. Practical Google Ads tips for printers based on real industry experience.
Google Ads & PPC
Jonny Swift 10/03/2026
How to Improve Google Ads Performance and Get Better Results
Struggling with results? Learn practical ways to improve Google Ads performance, reduce wasted spend, and get more conversions from your budget.
Google Ads & PPC
Jonny Swift 02/03/2026
How to Do Keyword Research for PPC Properly
Learn how to do keyword research for PPC using free tools and paid platforms to find high-intent, profitable keywords for your campaigns.
Google Ads & PPC
Jonny Swift 02/03/2026
How to Grant Access on Google Ads the Right Way
Learn how to grant access to Google Ads safely and correctly, whether for team members or a PPC manager. Simple step-by-step guide.
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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