Jonny Swift 09/07/2026
How Much Does Google Ads Cost?
Wondering how much Google Ads costs? Learn how to set a realistic budget, what I recommend, and whether Google Ads is right for your business.
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Jonny Swift 09/07/2026
Wondering how much Google Ads costs? Learn how to set a realistic budget, what I recommend, and whether Google Ads is right for your business.
Jonny Swift 08/07/2026
Learn how to test Google Ads conversion tracking step by step, check if your conversions are working correctly, and troubleshoot common issues.
Jonny Swift 08/07/2026
Learn how to find Quality Score in Google Ads, what it means, and how to improve it to reduce costs and improve campaign performance.
Jonny Swift 16/06/2026
Understand how Target CPA bidding works, what makes a realistic target and when it may suit your campaigns.
Jonny Swift 16/06/2026
Discover why Google Search Ads remain one of the best campaign types for businesses looking for high-intent leads and sales.
Jonny Swift 16/06/2026
Compare Google Ads vs Meta Ads and discover which platform is best for your business goals, products and target audience.
Jonny Swift 12/06/2026
Learn how to add or change images on Google Ads search and PMax campaigns with this simple step-by-step guide.
Jonny Swift 04/06/2026
Learn how to increase your e-commerce conversion rate step by step, improve the customer journey and turn more website visitors into paying customers.
Jonny Swift 27/05/2026
Learn what “Limited by target” means in Google Ads, why the status appears and how adjusting your bidding targets could improve campaign performance.
Jonny Swift 27/05/2026
Learn what limited by budget means on Google Ads, whether it’s a problem, and how to improve campaign performance without overspending.
Jonny Swift 25/05/2026
Learn how to grow an e-commerce business using PPC, SEO, Google Shopping, social media, and other proven digital marketing strategies.
Jonny Swift 25/05/2026
Do outbound links help SEO? Learn how linking to trusted websites can improve credibility, user experience, and SEO performance.
Jonny Swift 15/05/2026
Jonny Swift 15/05/2026
Learn what a call to action is, why it matters in digital marketing, and how to improve CTA buttons to increase leads and sales.
Jonny Swift 11/05/2026
Learn how to calculate conversion rate, why it matters for your business, and how to track it using tools like Google Analytics.
Jonny Swift 11/05/2026
Learn what a landing page conversion is, how to calculate it, and how to improve conversion rates to generate more sales and leads.
Jonny Swift 31/03/2026
Learn how to create a Google Ads account step by step. Simple guide for beginners looking to start advertising their business online.
Jonny Swift 31/03/2026
Learn whether PPC and paid search mean the same thing, how the terms differ and where channels such as display, shopping and social ads fit in.
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.