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Google Ads & PPC Blog

Practical Google Ads and PPC guides, alongside freelancing advice, website projects and a few thoughts from working for myself.

A word from the Author

I’m Jonny, welcome to my blog.

I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.

Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also write about freelancing, things I’m working on and the lessons I’ve picked up along the way. Use the categories below to find what interests you.

If you’re interested in SEO content, check out my other articles on the Swift & Co blog.

If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.

Popular Google Ads Guides

Browse the blog

Showing 26–43 of 93 posts.

Google Ads & PPC

Jonny Swift 09/07/2026

How Much Does Google Ads Cost?

Wondering how much Google Ads costs? Learn how to set a realistic budget, what I recommend, and whether Google Ads is right for your business.

Google Ads & PPC

Jonny Swift 08/07/2026

How to Test Google Ads Conversion Tracking

Learn how to test Google Ads conversion tracking step by step, check if your conversions are working correctly, and troubleshoot common issues.

Google Ads & PPC

Jonny Swift 08/07/2026

How to Find Quality Score in Google Ads

Learn how to find Quality Score in Google Ads, what it means, and how to improve it to reduce costs and improve campaign performance.

Google Ads & PPC

Jonny Swift 16/06/2026

What Is TCPA in Google Ads?

Understand how Target CPA bidding works, what makes a realistic target and when it may suit your campaigns.

Google Ads & PPC

Jonny Swift 16/06/2026

Why Use Google Search Ads?

Discover why Google Search Ads remain one of the best campaign types for businesses looking for high-intent leads and sales.

Google Ads & PPC

Jonny Swift 27/05/2026

What Does Limited by Target Mean in Google Ads?

Learn what “Limited by target” means in Google Ads, why the status appears and how adjusting your bidding targets could improve campaign performance.

Marketing & websites

Jonny Swift 25/05/2026

How to Grow an E-commerce Business

Learn how to grow an e-commerce business using PPC, SEO, Google Shopping, social media, and other proven digital marketing strategies.

Marketing & websites

Jonny Swift 25/05/2026

Do Outbound Links Help SEO?

Do outbound links help SEO? Learn how linking to trusted websites can improve credibility, user experience, and SEO performance.

Marketing & websites

Jonny Swift 11/05/2026

What Is a Landing Page Conversion?

Learn what a landing page conversion is, how to calculate it, and how to improve conversion rates to generate more sales and leads.

Get in Touch

Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.

Working Hours: 9am - 4pm (GMT)

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