B2B Google Ads Audit

Want to improve your Google Ads account but don’t have the time or expertise to spot what needs fixing?

A Google Ads audit is a review to ensure your account is performing at its best.

Book an audit session, and we’ll dive into your brand, review your current setup (if you have one), identify areas for improvement, and I’ll provide you with actionable insights to optimise your account and drive better results.

Recent successes include:

  • Dropped brand spend by 74%, without losing traffic.

  • Increased new customers 26%, whilst spending 40%.

  • Reduced Avg. CPC by £0.30, saving money whilst improving results.

  • Increased CTR from 4.46% to 9.80%, driving better engagement.

How I Will Your Google Ads Account a Success!

1. Fix Your Campaign Structure

I will review your campaign structure and optimise it for better performance.

2. Stop Wasting Money

I will cut wasted spend by pausing poor search terms and finding ways to reduce unnecessary spend on brand ads.

3. Improve Ad Copy & Creative

I will test multiple ad variations, refine messaging and use ad extensions to boost CTR and engagement.

4. Lower Your CPA

I will optimise bidding strategies and implement tactics to drive more conversions at a lower cost per acquisition.

5. Improve Your ROI

I will shift budget to your most profitable campaigns, maximising your return on investment.

6. Scale Winning Strategies

I will continue optimising the account, ensuring long-term success and making your investment worthwhile!

Brands I’ve Worked With…

Google Ads Audit FAQs

  • A Google Ads audit includes a detailed review of your account structure, targeting, bidding strategies, ad copy, keywords, and conversion tracking. I’ll identify areas for improvement and provide you with actionable recommendations to optimise your account, reduce wasted spend, and improve overall performance.

  • After the audit, you’ll start seeing results as soon as you implement the recommended changes. While some improvements, like increased clicks or conversions, may be noticeable within a few days, it can take up to a couple of weeks for full optimisation to reflect in your account performance, depending on your account’s complexity.

  • It’s best to avoid making significant changes during the audit process, as it could impact the findings and make it harder to identify the root causes of any issues. However, if there are urgent adjustments or concerns, feel free to reach out, and we can discuss the best approach.

  • The cost of a Google Ads audit depends on the size and complexity of your account. For an accurate quote, please get in touch with me, and I’ll provide a breakdown based on your specific needs.

  • You’ll receive an invoice for the Google Ads audit once the audit has been completed. Payment is due before any work begins. If you have any questions about the billing process, feel free to get in touch, and I’ll be happy to explain further.