Jonny Swift 01/10/2026
Should I Pause My Google Ads on Weekends?
My advice on when to pause weekend Google Ads, when to keep them running, and how to choose a schedule that makes better use of your budget.
Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Jonny Swift 30/09/2026
How to Add Callouts in Google Ads
Add callouts to Google Ads with my screenshot guide. Find the Callouts section, select or create assets, check the preview and save your changes.
Jonny Swift 30/09/2026
What Are Callouts in Google Ads?
Learn what callouts in Google Ads are, see examples, check the 25-character limit and find out whether they’re worth adding to your Search adverts.
Jonny Swift 30/09/2026
Why I Rebuilt My Squarespace Website with AI
I moved my website from Squarespace to a custom site built with AI. Here’s why I did it, what took a week to build, and how the costs and day-to-day work compare.
Jonny Swift 30/09/2026
How to Bid on Competitor Keywords in Google Ads
Learn how to set up a competitor keyword test in Google Ads, separate your budget and check search terms, conversions and lead quality.
Jonny Swift 30/09/2026
How to Change Primary and Secondary Conversions in Google Ads
Follow the steps to change a Google Ads conversion from primary to secondary, then check which goals your campaigns use.
Jonny Swift 30/09/2026
How to Set Target CPA in Google Ads
Learn how to add or change Target CPA in Google Ads, choose a starting target and check campaign performance after saving.
Jonny Swift 30/09/2026
Maximise Clicks vs Maximise Conversions: Which Should You Use?
Should you prioritise clicks or conversions? Here is why I normally recommend Maximise Conversions, when Maximise Clicks can work and how to compare them fairly.
Jonny Swift 22/09/2026
How Do You Make Google Ads Successful?
Google Ads success comes from measuring the right result, giving campaigns enough time and continually improving the account. Here is the long-term approach I recommend.
Jonny Swift 21/09/2026
What Is a Good CPC for Google Ads?
A good CPC is one that brings relevant traffic and profitable results. Here is how to judge yours using Keyword Planner and your own business data.
Jonny Swift 27/08/2026
What Is the Difference Between Primary and Secondary Conversions in Google Ads?
Understand which conversions should guide your bidding and which should help you observe the customer journey.
Jonny Swift 24/07/2026
Why Are My Google Ads Getting Clicks but No Conversions?
Getting Google Ads clicks but no conversions? Discover eight common causes, including tracking, search terms, landing pages, budget and targeting.
Jonny Swift 24/07/2026
How to Find Change History in Google Ads
Learn where to find Change History in Google Ads, see who changed your campaigns and undo supported account changes from the last 30 days.
Jonny Swift 24/07/2026
How to Set an Ad Schedule in Google Ads
Learn how to find and change your Google Ads schedule by campaign, choose which days and hours your ads run, and make better use of your budget.
Jonny Swift 24/07/2026
How to Find Auction Insights in Google Ads
Learn where to find Auction Insights in Google Ads, what each metric means and how to compare your advert position against competitors.
Jonny Swift 24/07/2026
How to Find Search Terms in Google Ads
Learn how to find search terms in Google Ads, filter them by campaign or ad group, and block irrelevant searches that waste your budget.
Jonny Swift 21/07/2026
How to Turn Off Auto-Apply Recommendations on Google Ads
Learn how to turn off auto-apply on Google Ads, save your changes correctly and prevent unwanted recommendations affecting your campaigns.
Jonny Swift 09/07/2026
How Does Google Ads Work and Is It Right for Your Business?
Learn how Google Ads works, how businesses make money from it, what it costs and whether it's the right marketing channel for your business.
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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