Google Ads Specialist Blog
Here you’ll find all my blog content related to Google Ads, marketing and general thoughts. It’s designed to educate readers on the lessons I’ve learned throughout my career.
What Is PPC Management?
Struggling with Google Ads? Here’s what PPC management involves and why it can make or break your results.
How I Got My First PPC Client (While Working Full Time)
Learn how I landed my first freelance PPC client without ads or outreach all while working a full-time job.
What Is a Good CTR for Google Ads?
I've managed Google Ads accounts for years. Here's what a good CTR looks like, why it matters and how to improve yours.
How Much Does PPC Management Cost in 2025?
Honest breakdown of PPC management costs from a UK PPC freelancer. Clear pricing, real advice and no agency fluff.
How to Control Brand Bidding in Google Ads
Learn how one simple strategy saved me thousands on Google Ads brand bidding – and how it can work for you too!
How to Target B2B on Google Ads
Learn from a Google Ads expert on the best strategies to effectively target B2B businesses on Google Ads and boost your leads and sales.
How to Get Into PPC Marketing
Want to break into PPC marketing? Learn the key skills, tools & steps to start a career in paid search and land your first PPC job.