Straightforward PPC guidance
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Jonny Swift 27/08/2026
Primary conversions represent your main business goals, while secondary conversions help you monitor earlier steps. Here is how to choose and configure them.
Jonny Swift 24/07/2026
Getting Google Ads clicks but no conversions? Discover eight common causes, including tracking, search terms, landing pages, budget and targeting.
Jonny Swift 24/07/2026
Learn where to find Change History in Google Ads, see who changed your campaigns and undo supported account changes from the last 30 days.
Jonny Swift 24/07/2026
Learn how to find and change your Google Ads schedule by campaign, choose which days and hours your ads run, and make better use of your budget.
Jonny Swift 24/07/2026
Learn where to find Auction Insights in Google Ads, what each metric means and how to compare your advert position against competitors.
Jonny Swift 24/07/2026
Learn how to find search terms in Google Ads, filter them by campaign or ad group, and block irrelevant searches that waste your budget.
Jonny Swift 21/07/2026
Learn how to turn off auto-apply on Google Ads, save your changes correctly and prevent unwanted recommendations affecting your campaigns.
Jonny Swift 09/07/2026
Learn how Google Ads works, how businesses make money from it, what it costs and whether it's the right marketing channel for your business.
Jonny Swift 09/07/2026
Is adding too many keywords bad for Google Ads? Discover how keyword numbers, budget and data affect campaign performance.
Jonny Swift 09/07/2026
Wondering how much Google Ads costs? Learn how to set a realistic budget, what I recommend, and whether Google Ads is right for your business.
Jonny Swift 08/07/2026
Learn how to test Google Ads conversion tracking step by step, check if your conversions are working correctly, and troubleshoot common issues.
Jonny Swift 08/07/2026
Learn how to find Quality Score in Google Ads, what it means, and how to improve it to reduce costs and improve campaign performance.
Jonny Swift 16/06/2026
Learn what tCPA in Google Ads means, how Target CPA bidding works, its benefits, drawbacks, and how to set it up correctly.
Jonny Swift 16/06/2026
Discover why Google Search Ads remain one of the best campaign types for businesses looking for high-intent leads and sales.
Jonny Swift 16/06/2026
Compare Google Ads vs Meta Ads and discover which platform is best for your business goals, products and target audience.
Jonny Swift 12/06/2026
Learn how to add or change images on Google Ads search and PMax campaigns with this simple step-by-step guide.
Jonny Swift 04/06/2026
Learn how to increase your e-commerce conversion rate step by step, improve the customer journey and turn more website visitors into paying customers.
Jonny Swift 27/05/2026
Learn what “Limited by target” means in Google Ads, why the status appears and how adjusting your bidding targets could improve campaign performance.
Let’s talk
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready for clearer, more profitable PPC?
Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.