Practical Google Ads and PPC guides, alongside freelancing advice, website projects and a few thoughts from working for myself.
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also write about freelancing, things I’m working on and the lessons I’ve picked up along the way. Use the categories below to find what interests you.
If you’re interested in SEO content, check out my other articles on the Swift & Co blog.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Showing 1–18 of 95 posts.
Google Ads & PPC
Jonny Swift 26/10/2026
A practical guide to reaching nearby patients with Google Ads, including location assets, sports physio ad groups, relevant landing pages and a realistic budget.
Google Ads & PPC
Jonny Swift 26/10/2026
My practical guide to using Google Search ads for your therapy business, from local targeting and ad copy to budgets, conversion tracking and judging results.
Google Ads & PPC
Jonny Swift 22/10/2026
My guide to choosing a Google Ads bidding strategy for sales, enquiries or website traffic, with screenshots showing where to change your settings.
Google Ads & PPC
Jonny Swift 22/10/2026
A practical guide to finding what is holding back your Google Ads spend, from new-account delays to restrictive bidding, targeting and low search demand.
Google Ads & PPC
Jonny Swift 13/10/2026
Create a Performance Max campaign in Google Ads with screenshots covering setup, bidding, assets, search themes, landing pages and budget.
Google Ads & PPC
Jonny Swift 13/10/2026
Learn what Performance Max in Google Ads is, how PMax works and when I recommend it for e-commerce, small budgets and lead generation.
Google Ads & PPC
Jonny Swift 13/10/2026
Learn how to set or change Target ROAS in Google Ads with screenshots, conversion value checks and guidance on reviewing performance after saving.
Google Ads & PPC
Jonny Swift 13/10/2026
Learn what Target ROAS means in Google Ads, how automated bidding works, which businesses it suits and how to choose a realistic target.
Thoughts & projects
Jonny Swift 07/10/2026
I started my website as a side hustle before leaving my job. Here’s why I think having your own site can help your career, freelance work and professional development.
Google Ads & PPC
Jonny Swift 01/10/2026
My advice on when to pause weekend Google Ads, when to keep them running, and how to choose a schedule that makes better use of your budget.
Google Ads & PPC
Jonny Swift 30/09/2026
Add callouts to Google Ads with my screenshot guide. Find the Callouts section, select or create assets, check the preview and save your changes.
Google Ads & PPC
Jonny Swift 30/09/2026
Learn what callouts in Google Ads are, see examples, check the 25-character limit and find out whether they’re worth adding to your Search adverts.
Thoughts & projects
Jonny Swift 30/09/2026
I moved my website from Squarespace to a custom site built with AI. Here’s why I did it, what took a week to build, and how the costs and day-to-day work compare.
Google Ads & PPC
Jonny Swift 30/09/2026
Learn how to set up a competitor keyword test in Google Ads, separate your budget and check search terms, conversions and lead quality.
Google Ads & PPC
Jonny Swift 30/09/2026
Follow the steps to change a Google Ads conversion from primary to secondary, then check which goals your campaigns use.
Google Ads & PPC
Jonny Swift 30/09/2026
Learn how to add or change Target CPA in Google Ads, choose a starting target and check campaign performance after saving.
Google Ads & PPC
Jonny Swift 30/09/2026
Should you prioritise clicks or conversions? Here is why I normally recommend Maximise Conversions, when Maximise Clicks can work and how to compare them fairly.
Google Ads & PPC
Jonny Swift 22/09/2026
Google Ads success comes from measuring the right result, giving campaigns enough time and continually improving the account. Here is the long-term approach I recommend.
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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