Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over seven years, specialising in Google Ads, PPC and SEO. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Why Are My Google Ads Getting Clicks but No Conversions?
Getting Google Ads clicks but no conversions? Discover eight common causes, including tracking, search terms, landing pages, budget and targeting.
How to Find Change History in Google Ads
Learn where to find Change History in Google Ads, see who changed your campaigns and undo supported account changes from the last 30 days.
How to Set an Ad Schedule in Google Ads
Learn how to find and change your Google Ads schedule by campaign, choose which days and hours your ads run, and make better use of your budget.
How to Find Auction Insights in Google Ads
Learn where to find Auction Insights in Google Ads, what each metric means and how to compare your advert position against competitors.
How to Find Search Terms in Google Ads
Learn how to find search terms in Google Ads, filter them by campaign or ad group, and block irrelevant searches that waste your budget.
How to Turn Off Auto-Apply Recommendations on Google Ads
Learn how to turn off auto-apply on Google Ads, save your changes correctly and prevent unwanted recommendations affecting your campaigns.
How Does Google Ads Work and Is It Right for Your Business?
Learn how Google Ads works, how businesses make money from it, what it costs and whether it's the right marketing channel for your business.
Is Adding Too Many Keywords Bad for Google Ads?
Is adding too many keywords bad for Google Ads? Discover how keyword numbers, budget and data affect campaign performance.
How Much Does Google Ads Cost?
Wondering how much Google Ads costs? Learn how to set a realistic budget, what I recommend, and whether Google Ads is right for your business.
How to Test Google Ads Conversion Tracking
Learn how to test Google Ads conversion tracking step by step, check if your conversions are working correctly, and troubleshoot common issues.
How to Find Quality Score in Google Ads
Learn how to find Quality Score in Google Ads, what it means, and how to improve it to reduce costs and improve campaign performance.
What Is TCPA in Google Ads?
Learn what tCPA in Google Ads means, how Target CPA bidding works, its benefits, drawbacks, and how to set it up correctly.
Why Use Google Search Ads?
Discover why Google Search Ads remain one of the best campaign types for businesses looking for high-intent leads and sales.
Google Ads vs Meta Ads: How to Choose the Right Platform for Your Business
Compare Google Ads vs Meta Ads and discover which platform is best for your business goals, products and target audience.
How to Add and Change Images on Google Ads Easily
Learn how to add or change images on Google Ads search and PMax campaigns with this simple step-by-step guide.
How to Increase Conversion Rate on an E-commerce Website
Learn how to increase your e-commerce conversion rate step by step, improve the customer journey and turn more website visitors into paying customers.
What Does Limited by Target Mean in Google Ads?
Learn what “Limited by target” means in Google Ads, why the status appears and how adjusting your bidding targets could improve campaign performance.
What Does Limited by Budget Mean on Google Ads?
Learn what limited by budget means on Google Ads, whether it’s a problem, and how to improve campaign performance without overspending.