Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over seven years, specialising in Google Ads, PPC and SEO. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
How to End Google Ads Campaign the Right Way
Learn how to end Google Ads campaign properly. Step by step guide to pausing or removing campaigns without hurting performance.
Where to Find Sitelinks in Google Ads (Step-by-Step)
Learn where to find sitelinks in Google Ads and how to edit them at campaign or account level to improve CTR and conversions.
How to Change Headlines in Google Ads Easily
Learn how to change headlines in Google Ads with this simple step-by-step guide. Quick edits, common reasons and expert tips included.
Can You Use Competitor Names in Google Ads?
Can you use competitor names in Google Ads? Here’s what’s allowed, what’s not, and how competitor keyword bidding really works.
Are Google Ads and Google Analytics the Same Thing?
Learn the difference between Google Ads and Google Analytics, what each platform does and how they work together to measure marketing performance.
How to Turn Off Search Partners in Google Ads
Learn how to turn off Search Partners in Google Ads, where to find the setting and when excluding partner traffic may improve campaign performance.
How to Check Negative Keywords in Google Ads
Learn how to check negative keywords in Google Ads, review existing exclusions and prevent irrelevant searches from wasting your advertising budget.
How to Add Exact Match Keywords in Google Ads
Learn how to add exact match keywords in Google Ads, control which searches trigger your ads and improve the relevance of your campaigns.
How Is Conversion Rate Calculated in Google Ads?
Learn how conversion rate is calculated in Google Ads, what the metric means and how to use it to assess and improve campaign performance.
Does PPC Work for B2B?
Discover whether PPC works for B2B businesses, which channels deliver the best results and how to generate more high-quality leads from paid ads.
How to Turn Off Display Network Google Ads
Learn how to turn off the Display Network in Google Ads and stop your Search campaigns appearing across websites, apps and other placements.
How to Use Google Ads for Shopify
Learn how to run Google Ads for your Shopify store with this practical guide. Connect accounts, set up campaigns, and avoid costly mistakes.
How to Make Tracking on Google Tag Manager Easier
Learn a simple way to track clicks, buttons, and forms on your website using Google Tag Manager. No code needed, just set up the All Elements trigger.
How Much Should I Spend on Google Ads?
Learn how to calculate your Google Ads budget using CPC and desired clicks. Get enough clicks to test and optimize your campaigns effectively.
How to Stop Job Seekers on Google Ads
Learn 3 proven steps to block job seekers, cut wasted clicks, and attract only qualified B2B leads with Google Ads.
What Is PPC Management?
Struggling with Google Ads? Here’s what PPC management involves and why it can make or break your results.
What Is a Good CTR for Google Ads?
I've managed Google Ads accounts for years. Here's what a good CTR looks like, why it matters and how to improve yours.
How Much Does PPC Management Cost in 2026?
Honest breakdown of PPC management costs from a UK PPC freelancer. Clear pricing, real advice and no agency fluff.