How to Change Headlines in Google Ads Easily

Headlines are the key feature when it comes to Google search ads, but if you're unsure of the platform, you may be wondering, how do I change this?

In this blog post, I'm going to show you exactly how to change a headline on Google Ads. Whether you’ve spotted a typo, need to update an expired offer, or simply want to improve performance, the process itself is straightforward.

That said, while editing a headline is easy, improving results takes a bit more thought. I’ll cover both.

How to Change a Headline in Google Ads

If you're new to the platform, it can feel slightly confusing at first because of the way navigation works. Here’s exactly what to do.

Step 1: Go to Your Campaign

Log in to your Google Ads account.

1. Click into Campaigns

2. Select the campaign that contains the headline you want to change

3. Click into the relevant Ad Group

Once inside the ad group, you’ll typically see your keywords.

Step 2: Navigate to Ads

Now this is where people sometimes get slightly confused.

You need to go to the campaign area again, and then click on Ads
(This is under the campaign section, not “Campaigns” itself.)

You should now see your live ads alongside their performance stats such as:

• Clicks

• Impressions

• CTR

• Conversions

Step 3: Edit the Ad

Find the ad you want to change.

• Click on the pencil icon

• When you hover over it, it will say Edit

This takes you to the ad creation page.

Step 4: Change the Headline

Scroll down slightly and you’ll see the Headlines section.

With Responsive Search Ads, you can have up to 15 headlines.

From here, you can:

• Add a new headline

• Remove an existing one

• Edit one of the current headlines

Once you’ve made your changes, scroll to the bottom and click Save Ad.

That’s it. Really easy.

Why Should I Change My Headline?

Now just because you can change a headline, doesn’t mean you always should. There needs to be a reason behind it.

Here are some of the most common ones I see.

1. An Offer Has Expired

If your headline says:

• “20% Off This Month”

• “Free Installation Until March”

And that offer is no longer valid, it needs updating immediately. Otherwise:

• You risk misleading customers

• You damage trust

• Your conversion rate can drop

2. There’s a Typo

It happens more often than you’d think.

Even small spelling mistakes can:

• Reduce credibility

• Lower trust

• Impact click-through rate

Google Ads is competitive. You can’t afford sloppy copy.

3. It Breaches Advertising Guidelines

Sometimes headlines get disapproved for:

• Trademark issues

• Misleading claims

• Restricted content

If that happens, you’ll need to edit the headline to bring it back in line with policy.

4. The Messaging Could Be Stronger

This is the big one.

Sometimes performance just isn’t where it should be.

You might need:

• Clearer value propositions

• Stronger calls to action

• More specific benefits

• Better keyword alignment

Changing a headline isn’t just about fixing mistakes. It’s about testing better messaging.

Conclusion

So that’s how to change headlines in Google Ads.

It’s a simple process:

1. Go to your campaign

2. Click into the ad group

3. Navigate to Ads

4. Click edit

5. Update your headlines

6. Save

Quick and straightforward.

But while editing headlines is easy, generating significant growth from Google Ads takes proper strategy, testing, and ongoing optimisation.

If you're interested in professional PPC management to grow your business, feel free to get in touch via my contact page at jonnyswiftppc.com/contact. I'd be happy to discuss how PPC can work for you.