What Is PPC Management?
PPC management is the process of running and improving pay-per-click advertising campaigns – usually across platforms like Google Ads, Microsoft Ads and paid social media. It covers everything from setting up your ads and choosing the right keywords to tracking performance and making regular tweaks to get the most out of your budget.
Businesses typically invest in PPC management to:
Cut unnecessary spend – like overbidding on brand keywords
Generate more leads
Significantly boost ROAS
As a PPC manager with 5+ years in digital marketing, I run campaigns for small and mid-sized businesses across a mix of industries.
This post breaks down what PPC management actually involves, what you get when you hire someone to do it and whether it’s worth the investment.
What Does PPC Management Include?
Good PPC management isn’t just about setting up ads. It’s about improving them over time to get better results for less spend. Here’s a quick breakdown of what you get when you hire someone to manage it properly:
| Task | DIY PPC | With PPC Management |
|---|---|---|
| Keyword research | Basic, limited by tools | In-depth, using pro tools |
| Campaign structure | Simple | Strategic and efficient |
| Conversion tracking | Often missing or incorrect | Properly set up and monitored |
| Budget management | Guesswork | Data-driven |
| Ongoing optimisation | Rarely done | Weekly |
| Competitor analysis | Manual and basic | Strategic and regular |
| Reporting | Not always tracked | Clear, monthly |
If you're spending serious money on ads, these differences add up fast and save you time and money.
Is PPC Management Worth It?
For most businesses, yes, 100%. It’s easy to waste money on PPC if no one’s actively managing it. Google will take your budget whether the campaign’s working or not.
When you hire someone who knows what they’re doing, you’re not just paying for setup. You’re paying for experience, ongoing improvements and smart decisions that drive results.
I charge £500/month to manage PPC budgets up to £5,000. That includes:
Campaign setup based on your goals
Weekly checks and optimisations
Monthly reporting and strategy tweaks
A clear focus on driving leads and enquiries
If you’re spending over £1,000/month on ads, proper management often pays for itself just through better efficiency, never mind the time you save.
Want me to take a look at your campaigns? Get in touch here and I’ll be happy to advise.
FAQ’s
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If you’re spending more than £1,000/month on Google Ads, PPC management can help you get better results and avoid common mistakes. A well-managed campaign is far more likely to deliver consistent leads or sales.
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At Jonny Swift PPC, I charge £500/month for managing ad budgets up to £5,000. Larger budgets are priced on request. The cost usually pays for itself through better performance and less wasted spend.
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PPC management typically includes keyword research, ad copy creation, campaign setup, conversion tracking, A/B testing, budget optimisation, and monthly reporting.
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Yes – if you’d like me to review your setup and see where it can be improved, get in touch here and I’ll take a look.