Free Google Ads Preview Tool

Draft and preview responsive search ads. Check Google Ads headline and description character limits and test different ad combinations for free.

If you need inspiration, click on ‘Load example’.

Build your search ad

Headlines

Up to 15 · 30 characters each

Descriptions

Up to 4 · 90 characters each

How to Use This Google Ads Preview Tool

Use this free Google Ads preview tool to draft a responsive search ad before adding it to your campaign. You can check character limits, review different combinations and copy your finished advert into Google Ads.

1. Add Your Final URL and Display Paths

Enter the landing page people should visit after clicking your advert. You can also add optional display paths to make the URL more descriptive and relevant to the search.

2. Write Your Headlines

Add several varied headlines covering your service, main benefit, location, offer and call to action. Each Google Ads headline can contain up to 30 characters.

Google can combine different headlines when your advert appears, so make sure each one works independently and alongside the others.

3. Add Your Descriptions

Use the description fields to explain what makes your offer useful and what the searcher should do next. Each description can contain up to 90 characters.

Try to include a clear benefit, something that differentiates your business and a direct call to action.

4. Preview and Copy Your Advert

Switch between desktop and mobile views to see how your advert could appear on different devices.

Use the shuffle button to test alternative headline and description combinations. Once you are happy with the advert, copy the complete draft and add it to Google Ads.

  • This Google Ads preview generator provides an approximate view of how your search advert could appear.

    Google may display up to three headlines and two descriptions, but the precise combination and layout can vary. Use the preview to identify repeated wording, unclear messages and combinations that do not read naturally.

    This type of tool is sometimes described as a Google ad preview tool, Google search ad preview, RSA preview tool or responsive search ad preview tool. Its purpose is to help you review your creative before publishing it.

  • No. This tool is designed for writing and reviewing Google Ads copy. It does not connect to your account or confirm whether an existing advert is currently showing.

    To investigate a live campaign, targeting issue or advert-serving problem, use Google’s official Ad Preview and Diagnosis tool inside your Google Ads account.

  • Yes. You can create, preview, shuffle and copy as many Google search ad drafts as you need without registering.

  • No. Your draft is created in your browser. The tool does not conduct a Google search, access your account or add impressions to a campaign.

  • You can add up to 15 headlines and four descriptions, matching the available responsive search ad fields in Google Ads.

  • Not necessarily. Google determines which eligible assets and combinations appear. The final layout can also change depending on the search, available advertising assets and the user’s device.

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