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Keyword research & search intent
I find the searches your potential customers actually use, assess the local competition and map useful keywords to the right pages.
Organic search, managed personally
I help local businesses build stronger search visibility through focused keyword research, useful content development, technical SEO and ongoing optimisation.

Trusted by ambitious businesses in Yorkshire and across the UK










Local strategy, commercial priorities
Competing for broad, national phrases is not always the right use of your budget. I focus the strategy on Leeds, Yorkshire and the places where you can realistically win relevant visibility and customers.
You work directly with me throughout. I turn research and audits into a practical development plan, explain what matters, and prioritise work according to likely business impact rather than filling a report with low-value tasks.
What I work on
Research, content and technical work are planned together, so each improvement supports the same commercial goals.
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I find the searches your potential customers actually use, assess the local competition and map useful keywords to the right pages.
02
I plan and develop useful service, location and supporting content that answers real searches and moves visitors towards an enquiry or sale.
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I identify and prioritise issues affecting crawling, indexing, site speed, Core Web Vitals, structured data, canonicals and redirects.
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I improve titles, descriptions, headings, copy, internal links and page structure so search engines and customers can understand each page.
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I strengthen your relevance for Leeds, nearby towns and the Yorkshire areas you serve, including location signals and Google Business Profile guidance.
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I track visibility, organic traffic, leads and sales, then use the data to prioritise the next technical, content and conversion improvements.
How the work develops
I review your market, search demand, competitors, current rankings, content and technical health to find the best opportunities.
You get a prioritised plan covering site fixes, page improvements and content development, with responsibilities made clear.
I work through the priorities, monitor organic performance and conversions, and refine the roadmap as search data develops.
An additional service
PPC remains my core service, with SEO available as an additional channel. Running them together can give you quicker search-term insight, coordinated landing pages and a balanced route to short- and long-term growth.
Already investing in Google Ads?
I can assess where organic search could complement your paid activity without duplicating effort.
Talk through both channels →Good to know
Learn from the account
Practical guidance on organic search, website performance and measurement.
Learn why duplicate content can cause SEO problems, how it affects search visibility and what you can do to prevent or fix it on your website.
Read more →Do outbound links help SEO? Learn how linking to trusted websites can improve credibility, user experience, and SEO performance.
Read more →How much does SEO cost in the UK in 2026? Learn typical SEO pricing, what you get, freelancer vs agency costs, and whether SEO is right for you.
Read more →Does PPC affect SEO rankings? Learn where PPC can influence SEO, where it cannot, and how both channels work together for business growth.
Read more →Let’s talk
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready to build sustainable organic visibility?
Tell me about your website, the areas you serve and what you want organic search to achieve. I’ll give you an honest view of the next step.