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Keyword research for collections and products
Identify how customers search for your range and map those searches to suitable collections and products.
5.0
Shopify SEO Freelancer UK
I help Shopify stores improve collection pages, product content and site structure, building the SEO work around the catalogue and products they want to grow.
✓Based in Leeds, working UK-wide✓Work directly with me✓Clear scope and priorities
SEO built around your Shopify catalogue
Your Shopify store needs pages that match the way customers search for your products. I help you review the collection and product pages you already have, identify gaps and decide where to focus the work.
The starting point is your catalogue and business priorities. I look at the searches you want to appear for and whether the right collection or product page exists to answer them.
More about me →Collections, products and site structure
Shopify provides a defined platform structure, so the recommendations need to work within your store. Content and admin changes can be scoped separately from anything that requires theme development.
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Collection descriptions, titles and headings
Give priority collections a clear purpose and useful content that supports both search relevance and shopping decisions.
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Product content and metadata
Review titles, descriptions and product information so shoppers understand the product and its relevant details.
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Navigation and links between relevant collections
Connect the important parts of your catalogue with navigation and internal links that fit how customers browse.
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Indexing and duplicate URL checks
Review which store URLs are appearing in search and where alternate versions need a more consistent approach.
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Recommendations for theme changes where needed
Separate changes you can make in the store admin from recommendations that need your Shopify developer.
How we’ll work together
Review the store
We look at your catalogue, collections, search performance and the products you want to prioritise.
Plan the changes
I map the work to collections and products, with content and theme development responsibilities agreed.
Improve & monitor
We work through the priorities and review how the important pages perform as the changes take effect.
What clients say
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
Prioritise the products you want to grow
Send me your store URL, the collections you want to grow and any concerns about your current search performance. We can then discuss a focused review or a wider SEO plan.
I will agree the access and implementation responsibilities with you first. If you already work with a Shopify developer, the technical recommendations can form a brief for them.
Frequently Asked Questions
Can you improve existing collection pages?
Yes. We can review their keyword targeting, content, metadata and internal links before deciding whether new collections are needed.
Does Shopify SEO include theme development?
Development requirements are agreed separately. I can identify technical issues and provide recommendations for your Shopify developer.
Will I work directly with you?
Yes. You work directly with me, Jonny Swift, from agreeing the scope through to reviewing the work. I am based in Leeds and work remotely with businesses across the UK.
How much will the work cost?
The fee depends on the setup, the work needed and whether you want a focused project or ongoing support. Send me your website and the help you need, and we will agree the scope and price before work starts.
Talk to me about Shopify SEO
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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