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Keyword mapping for service and content pages
Match useful searches to your existing pages and identify where a new service page or supporting article is needed.
I help businesses improve their WordPress content, page targeting and technical setup, so the website supports the services and enquiries they want to grow.











Installing an SEO plugin is a useful starting point, but it does not choose your keywords or make your pages relevant to customers. I help businesses improve the content and structure of their WordPress websites around the services they want to sell.
I review the important pages first, alongside your current search performance. That helps us decide whether the main issue is missing content, weak targeting, technical settings or how the pages link together.
More about me →The work needs to fit your existing setup. I check how your theme, page builder and plugins affect the proposed changes, and agree any development work before it is carried out.
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Match useful searches to your existing pages and identify where a new service page or supporting article is needed.
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Give each important page a clear focus, with metadata and headings that describe the service accurately.
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Organise your content and connect related pages so customers can find the information they need before enquiring.
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Review the settings controlling discovery and indexing, including how your SEO plugins fit into the setup.
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Check whether archive and category pages add useful search content or create unnecessary competing URLs.
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Explain changes that require theme or development work, with a scope that fits your current WordPress setup.
I review the key pages, search data and how your theme, builder and plugins affect the website.
We prioritise targeting, content and technical changes, with any developer responsibilities made clear.
The agreed changes are implemented and checked, then we review the search data and next priorities.
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
You may need help with a handful of service pages or a wider review of the site. Send me the website and the services you want more enquiries for, and I will help define a sensible scope.
We can agree direct content changes, a brief for your existing developer or ongoing SEO support. You will know what is being changed and why.
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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