01
Goals, budget and campaign plan
Agree what you want the campaigns to achieve, the areas you serve and a starting budget suited to the proposed scope.
I build your agreed Google Ads campaigns and hand them over with a clear explanation of the setup. A one-off project for businesses that want a practical starting point before managing their own ads.











If you want to run Google Ads yourself but need help getting the foundations right, I offer a one-off setup service. I plan and build the agreed campaigns, explain how they are organised and hand them over with clear next steps.
We start with what you sell, where your customers are and what a valuable enquiry or sale looks like. That gives us a sensible basis for the campaign structure, search terms, ad copy, budget and measurement.
This is a defined setup project. Ongoing campaign management is available separately if you would prefer me to keep reviewing and improving the account after launch.
More about me →The proposal sets out the campaign types, number of campaigns, tracking responsibilities and handover support included. Shopping feeds or more involved website development are scoped separately where needed.
01
Agree what you want the campaigns to achieve, the areas you serve and a starting budget suited to the proposed scope.
02
Research relevant searches, group them by intent and identify exclusions to help avoid clearly unsuitable traffic.
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Build the agreed campaigns with location, network, schedule and bidding settings reviewed before launch.
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Write ads and relevant assets around your offer, using claims and business information you can substantiate.
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Review the agreed lead or purchase measurement and identify any tracking or website work needed before launch.
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Check the build and explain how it works, what to monitor and which launch or follow-up checks are included.
We agree goals, campaign scope, tracking requirements, access and the fee before the build starts.
I prepare the campaigns and review the ads, settings and measurement with the agreed launch requirements in mind.
We follow the agreed launch plan, then I explain the setup and your next steps for managing the account.
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
Send me your website, the services or products you want to advertise, your target locations and an approximate advertising budget. Let me know if you already have a Google Ads account or any tracking in place.
I will explain the proposed build, access requirements, fee and what is needed from you. You retain ownership of the account and pay advertising spend directly to Google. We agree the launch and handover arrangements before starting.
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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