01
Existing container and tag reviews
Review the current container to understand what is firing, where data is being sent and which tags need attention.
5.0
Google Tag Manager Freelancer UK
I help businesses set up and check Google Tag Manager tracking, connecting meaningful website actions with Google Ads and GA4 so reporting has a clearer foundation.
✓Based in Leeds, working UK-wide✓Work directly with me✓Clear scope and priorities
Tracking that matches what customers actually do
Your reporting is only useful if the right actions are measured. I help businesses review Google Tag Manager setups and connect important website actions with their analytics and advertising accounts.
We start by agreeing what should count as an enquiry or sale. That might be a successful form submission, a purchase or another meaningful action, rather than every click on the website.
More about me →Tags, triggers and conversion events
Some events can be measured through the existing website setup. Others need a developer to provide reliable data or an event when an action succeeds. I will explain those dependencies before making changes.
02
Google Ads and GA4 tag setup
Connect the agreed website events with the destination accounts, keeping the measurement plan clear from the start.
03
Form submission and purchase event tracking
Measure successful actions where the website supports reliable tracking, with development requirements identified first.
04
Trigger and variable checks
Check when tags fire and what information they receive so events match the actions you intend to measure.
05
Duplicate event troubleshooting
Look for overlapping tags, triggers or website integrations that may send the same action more than once.
06
Preview testing and checks in destination accounts
Test the agreed setup before publication, then check that the expected data reaches the relevant accounts.
How we’ll work together
Define the measurement
We agree which actions matter, which accounts need the data and what the website can reliably expose.
Build & test
I prepare the tags and triggers, test the events and identify any developer or consent setup dependencies.
Publish & verify
The agreed setup is published and checked in the destination accounts, with the changes explained to you.
What clients say
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
Agree the setup before publishing changes
Send me your website, the tools you use and the actions you want to measure. We can scope a specific tracking fix or a wider container review.
I will check the proposed events before publishing an agreed setup. The work also needs to fit your consent controls, so we will identify how those connect to your tags and which changes need your website provider.
Frequently Asked Questions
Can you fix tracking that fires twice?
I can review where the events are being sent and look for overlapping tags or triggers. The fix depends on how the website and destination accounts are configured.
Will you need a developer?
Sometimes. If the website does not expose the information needed to measure an action reliably, I can provide a brief for your developer.
Will I work directly with you?
Yes. You work directly with me, Jonny Swift, from agreeing the scope through to reviewing the work. I am based in Leeds and work remotely with businesses across the UK.
How much will the work cost?
The fee depends on the setup, the work needed and whether you want a focused project or ongoing support. Send me your website and the help you need, and we will agree the scope and price before work starts.
Talk to me about Google Tag Manager
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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