01
GA4 property and data stream reviews
Review the property and stream setup to understand how website data reaches GA4 and where configuration needs attention.
5.0
Google Analytics Freelancer UK
I help businesses make GA4 more useful, reviewing events, enquiries, ecommerce measurement and reporting around the questions they actually need to answer.
✓Based in Leeds, working UK-wide✓Work directly with me✓Clear scope and priorities
Make your GA4 data more useful
Google Analytics should help you understand where customers come from and what they do on your website. If the events are unclear or sales are missing, the reports can be difficult to trust.
I help businesses review their GA4 setup around the questions they actually need to answer. The starting point is your website, your existing measurement and the enquiries or sales that matter to you.
More about me →Measurement and reporting support
I compare the tracking setup with what you expect to see in the reports. Where a problem starts in the website or Google Tag Manager, we can agree that implementation work as part of the scope.
02
Event and key event configuration
Make the important actions easier to identify and review which events should be used to measure business outcomes.
03
Lead and ecommerce measurement checks
Compare the tracking with the enquiries, purchases and revenue you expect to see in the reports.
04
Google Ads account linking reviews
Review the connections between analytics and advertising so the accounts support your agreed measurement needs.
05
Campaign tagging and traffic source checks
Check how campaign links and traffic sources appear, making it easier to understand where visitors come from.
06
Practical reports for your business questions
Focus reports on the decisions you need to make and explain the measurement limits behind the numbers.
How we’ll work together
Agree the questions
We define what you need to know and review the reports or figures you are currently concerned about.
Review the measurement
I check the GA4 setup, relevant events and integrations, separating reporting issues from implementation work.
Check & explain
We verify the agreed changes and review the reports with their attribution and measurement limits in context.
What clients say
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
Understand the limits as well as the numbers
Analytics, advertising platforms and your order system can report different figures. Consent choices, attribution and implementation can all affect the comparison. I help you understand the differences before using the reports to make decisions.
Send me the reports you are concerned about and explain what you want to measure. We can discuss a focused review, a setup project or reporting support without adding tracking that has no clear purpose.
Frequently Asked Questions
Does this service cover GA4?
Yes. The Google Analytics work covers your GA4 property, event measurement and the reports relevant to your business.
Can you check why GA4 and Google Ads disagree?
Yes. I can review the measurement setup and the reporting settings to help explain the differences. The platforms do not necessarily use the same attribution or reporting basis.
Will I work directly with you?
Yes. You work directly with me, Jonny Swift, from agreeing the scope through to reviewing the work. I am based in Leeds and work remotely with businesses across the UK.
How much will the work cost?
The fee depends on the setup, the work needed and whether you want a focused project or ongoing support. Send me your website and the help you need, and we will agree the scope and price before work starts.
Talk to me about Google Analytics
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →