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Merchant Center and product feed reviews
Review the feed and account setup to identify issues affecting how your products can appear in Shopping ads.
I help ecommerce businesses get more clarity from Google Shopping, reviewing product data, campaigns and purchase tracking around sales, advertising costs and profitability.











Google Shopping performance depends on more than the campaign budget. Your product information, prices, availability and conversion tracking all affect how useful the traffic is for your business.
I help ecommerce businesses review their Shopping activity around the figures that matter: sales, advertising costs and the products they want to grow. You work directly with me throughout the account management.
More about me →I look at product-level performance where the data allows, so we can discuss which parts of the catalogue deserve more attention. Revenue and ROAS need context from your margins, returns and business priorities.
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Review the feed and account setup to identify issues affecting how your products can appear in Shopping ads.
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Prioritise product information improvements and agree which changes need your feed provider or website developer.
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Review how the catalogue is organised in campaigns and whether the structure supports your commercial priorities.
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Assess spend and bidding in the context of sales performance, your budget and the products you want to grow.
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Look at the available search and product data to understand where traffic is useful and where spend needs attention.
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Check the purchase events and revenue data used to evaluate campaigns before relying on reported returns.
I look at Merchant Center, your Google Ads account and the product range to understand the starting point.
We define campaign, feed and tracking work around your goals, with implementation responsibilities made clear.
I review performance and make agreed improvements using the available product, search and sales data.
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
If you already run Shopping ads, send me your store URL and explain what you want to improve. I can review the account as part of the free Google Ads audit before we discuss management.
For a new setup, we will agree the campaign scope, feed responsibilities and tracking requirements first. Your store and advertising accounts remain yours.
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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