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Keyword research mapped to your product range
Map customer searches to the right product or category page, taking your catalogue and business priorities into account.
5.0
Ecommerce SEO Freelancer UK
I help online shops improve their product and category pages, technical SEO and internal links, with the work focused on relevant searches and commercial priorities.
✓Based in Leeds, working UK-wide✓Work directly with me✓Clear scope and priorities
Help customers find the products you sell
An online shop can have hundreds of products and still struggle to attract useful search traffic. I help ecommerce businesses connect the searches their customers make with the right product and category pages.
I start with your range, your priorities and your existing search performance. The aim is to focus the work on relevant traffic and sales opportunities, rather than increasing visits to pages that do little for the business.
More about me →SEO for products and categories
Large catalogues need priorities. I look at which categories deserve their own search landing pages and which filters are primarily there to help shoppers browse. That gives us a more useful plan than applying the same changes to every URL.
02
Category page titles, headings and content
Give important categories a clear search focus and useful content that helps customers choose what to buy.
03
Product page content and metadata
Review the information shoppers need, then improve titles, descriptions and page structure around the product.
04
Navigation and internal linking
Connect related categories and products so visitors can browse naturally and important pages are easier to discover.
05
Indexing checks for filters and duplicate URLs
Review filter combinations and duplicate pages to decide which URLs have a useful place in organic search.
06
Organic performance reviews using search and sales data
Review search visibility alongside leads or sales, rather than treating more traffic as the only objective.
How we’ll work together
Understand the catalogue
We review your range, search performance and the products or categories you most want to grow.
Choose the priorities
I map the opportunities to specific pages and agree a scope for content, site structure and technical changes.
Develop & measure
We work through the plan and review organic performance against the commercial goals agreed at the start.
What clients say
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
Build around your shop and your margins
Tell me which platform you use, which products you want to grow and whether you already have someone managing the website. I can then recommend a starting scope and explain where implementation support is needed.
SEO and paid advertising can support the same product range. If you also run Google Ads, we can use what you know about customer searches and product performance to inform the priorities without treating paid and organic results as interchangeable.
Frequently Asked Questions
Do you focus on product pages or category pages?
Both can matter. I map the search intent to the most suitable page and prioritise the areas with a useful commercial opportunity for your shop.
Can ecommerce SEO work alongside Google Shopping?
Yes. They serve different channels, but product information, customer search behaviour and sales performance can help inform both. We will agree the scope of each service separately.
Will I work directly with you?
Yes. You work directly with me, Jonny Swift, from agreeing the scope through to reviewing the work. I am based in Leeds and work remotely with businesses across the UK.
How much will the work cost?
The fee depends on the setup, the work needed and whether you want a focused project or ongoing support. Send me your website and the help you need, and we will agree the scope and price before work starts.
Talk to me about Ecommerce SEO
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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