01
Conversion goals and measurement
Check which actions and values guide bidding, and whether the reported conversions reflect useful leads or sales.
5.0
Performance Max Management
I manage and improve Performance Max campaigns around your business goals, with practical work on measurement, campaign structure, assets and the data guiding Google’s automation.
✓Based in Leeds, working UK-wide✓Work directly with me✓Clear scope and priorities
Give your PMax campaigns a clearer direction
Performance Max can reach customers across Google’s advertising channels, but automation still needs useful inputs and a clear business goal. I help businesses review and manage PMax around the sales or enquiries they actually want.
The starting point is your conversion data, budget and existing campaign performance. I look at whether PMax is a suitable part of the account, what it is being asked to optimise for and where the setup needs attention.
For ecommerce, that includes the products you advertise and the quality of the data in Merchant Center. For lead generation, it means looking beyond the number of recorded conversions to understand whether those enquiries are useful to your business.
More about me →What my Performance Max management covers
The scope depends on your account. We agree the priorities and any creative, feed or website work needed before making changes.
02
Campaign and asset group structure
Review how campaigns and asset groups are organised around your products, services and commercial priorities.
03
Creative assets and landing pages
Assess the copy, images, videos and destination pages, then agree improvements and who will provide any new assets.
04
Product feeds and listing groups
For ecommerce, review Merchant Center data and product selection so campaign decisions reflect the catalogue you want to advertise.
05
Search themes and campaign controls
Review search themes, brand exclusions, negative keywords and URL settings where relevant to your goals and available controls.
06
Budget, bidding and performance reviews
Evaluate bidding targets and budget alongside conversion quality, sales data and the wider account, rather than treating reported ROAS as the whole picture.
How we’ll work together
Review the starting point
I review the PMax campaigns, tracking, assets and product feed where relevant to identify the main issues.
Agree the improvements
We prioritise changes and clarify any creative, website or feed requirements before implementation.
Manage & evaluate
I review performance and make further changes when the data supports them, with updates explaining the work and next priorities.
What clients say
★★★★★
Jonny was brilliant from start to finish. He gave us clear, honest guidance and helped streamline our PPC ads. We’ve saved money on irrelevant clicks and can now focus our budget where it really matters.
★★★★★
Jonny did a fantastic job with our Google ads. The number of customers increased and the cost per customer decreased.
A practical plan for your existing campaigns
Send me your website, approximate monthly spend and what you are concerned about in PMax. I can review the starting point and agree whether you need a campaign rebuild, focused improvements or ongoing management.
You work directly with me on the agreed PMax scope. If the wider Search account or tracking also needs work, we will discuss those requirements together rather than treating PMax performance in isolation.
Frequently Asked Questions
Can you improve an existing Performance Max campaign?
Yes. I can review the goals, measurement, structure, assets, product data where relevant and available performance reports. The changes depend on what the account shows, rather than applying the same rebuild to every campaign.
Is Performance Max the same as Google Shopping?
No. Performance Max can run across Google’s advertising channels and can use a Merchant Center product feed for ecommerce. Google Shopping support focuses on your products, feed and Shopping activity. We will agree which scope fits your account.
Do I need to supply images and videos?
We will review the assets you have and identify gaps. Any new photography, video production or design requirements will be agreed separately so you know who is providing them.
Is Performance Max suitable for every account?
No. Suitability depends on your goals, budget, measurement and available assets. I will review those first and explain if another campaign approach is a better starting point.
Will I work directly with you?
Yes. You work directly with me, Jonny Swift, from agreeing the scope through to reviewing the work. I am based in Leeds and work remotely with businesses across the UK.
How much will the work cost?
The fee depends on the setup, the work needed and whether you want a focused project or ongoing support. Send me your website and the help you need, and we will agree the scope and price before work starts.
Talk to me about Performance Max Management
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
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