How to Add a Logo to Google Ads Account

Right now, you might have an outdated logo or no logo on your Google Ads account at all. If that is the case, you are missing an easy opportunity to strengthen your brand recognition.

Your logo appears across different campaign types, particularly Performance Max and Display campaigns, and it helps build trust with potential customers. In this blog post, I am going to show you exactly how to add a logo to your Google Ads account or update an existing one.

It only takes a few minutes, but it is something many advertisers overlook.

Why Adding a Logo to Google Ads Matters

Before we get into the steps, it is worth understanding why this matters.

Your logo:

• Improves brand recognition

• Increases trust and credibility

• Makes your ads look more professional

• Supports stronger performance in visual placements

In my experience managing Google Ads accounts for UK businesses, small branding improvements can have a noticeable impact on click-through rates, especially in competitive markets.

If you are running Performance Max or Display campaigns without a logo, you are not using the platform properly.

How to Add a Logo to Google Ads (Step-by-Step)

Here is exactly how to add a logo to your Google Ads account.

Step 1: Go to Your Google Ads Account

Log into your Google Ads account as normal.

From the left-hand navigation menu:

1. Click on Campaigns

2. Click on Assets

3. Click on Assets again within that section

You will now see a list of all your current assets.

Step 2: Select “Business Logo”

You will see various asset types such as:

• Headlines

• Descriptions

• Images

• Business name

• Business logo

Click on Business logo.

If your filters are cleared, you should see your existing logo here. If you do not currently have one, this section may be empty.

Keep in mind this can differ slightly depending on campaign type, but the overall process is the same.

Step 3: Click the Plus Button to Add a New Logo

To add a new logo:

1. Click the blue plus button

2. Choose whether to apply it at Account level or Campaign level

3. Click on + Business logo

4. Either:

   • Select one from your existing asset library, or

   • Upload a new logo file

5. Click Save

That is it.

Should You Add the Logo at Account or Campaign Level?

This is important.

I strongly recommend adding your logo at account level.

Here is why:

• It is easier to manage

• You avoid missing campaigns

• You maintain consistent branding

• It reduces the risk of asset conflicts

In most cases, you should have one logo across the entire account.

The only time I recommend using campaign-level logos is if:

• You run alternative websites

• You have different brand divisions

• You use different logos for specific product lines

If you do use campaign-level logos, I recommend deleting the logo from the account level. Otherwise, it can override your campaign settings.

If these are completely separate businesses, they should ideally be in separate Google Ads accounts anyway. In that case, you do not need to worry about conflicts.

How to Update or Remove a Logo in Google Ads

If you want to update or delete your current logo:

1. Go back to Campaigns > Assets > Assets

2. Click on Business logo

3. Click on the logo you want to remove

4. Click Remove

Then simply upload the new version using the steps above.

[IMAGE PLACEMENT: Removing a business logo inside Google Ads]

It is good practice to update your logo if:

• You have rebranded

• Your logo quality is low resolution

• You have changed brand colours

• You want a more modern version

Always upload a high-resolution, square format logo where possible for best performance across placements.

Common Mistakes to Avoid

Here are a few issues I regularly see in accounts:

• No logo uploaded at all

• Low quality or stretched logos

• Different logos across campaigns without reason

• Forgetting to update the logo after rebranding

Google Ads is increasingly automated. If you do not give the system high-quality creative assets, it will not perform at its best.

Brand consistency still matters, even in performance-focused campaigns.

Final Thoughts

Adding a logo to your Google Ads account is a small task that can make a meaningful difference to your brand presence and ad performance.

To recap:

• Go to Campaigns > Assets > Assets

• Click Business logo

• Add it at account level where possible

• Remove outdated logos to avoid conflicts

It only takes a few minutes, but it helps ensure your campaigns look professional and consistent.

If you're interested in professional PPC management to grow your business, feel free to get in touch via my contact page at jonnyswiftppc.com/contact. I'd be happy to discuss how PPC can work for you.