Selected PPC Results
Here are several recent results from Google Ads accounts I have personally managed.
Client names and commercially sensitive information have been withheld for confidentiality.
Increased Ecommerce ROAS from 7x to 11x
Established UK ecommerce business
I reworked the account around product performance and profitability, directing more budget towards the campaigns and products generating the strongest commercial returns.
The result: Google Ads return on ad spend increased from approximately 7x to 11x—equivalent to a 57% improvement. For every £1 spent, tracked revenue increased from around £7 to £11.
Saved Approximately £100 in Brand Spend Every Day
Established UK ecommerce business
The company was spending more than necessary on searches containing its own brand name. I changed the brand campaign strategy to stop the account overpaying for customers already searching specifically for the business.
The result: Brand campaign spend fell by approximately £100 per day—equivalent to around £36,500 per year—while clicks and sales remained at comparable levels.
Grew Monthly Conversions from Almost Zero to 46
UK gate servicing business
The company was generating very few measurable enquiries through Google Ads. I expanded and optimised its campaigns to reach more relevant customers and establish a consistent source of leads.
The result: The account grew from almost no monthly conversions to 46 conversions in a month.
Client identities have been withheld for confidentiality. Results are taken from accounts I personally managed. Performance varies between advertisers and depends on factors including the market, budget, website, competition and starting account condition.