My PPC Blog
Written by an experienced Digital Marketer. Here you can see my latest blog posts on PPC and more.
A word from the Author
I’m Jonny, welcome to my blog. Since 2025, I have been creating guides to help those who are new to Google Ads, Meta Ads and PPC in general, and who need a helping hand understanding what it’s all about.
I use my 7+ years of experience working in performance marketing to help as many businesses as possible get the most out of their ads, as I understand how daunting it can be for beginners. Here, you will find guides, tips and tricks, as well as insights from my experience working in PPC.
I also share some general digital marketing tips that I hope you will find useful.
If you have any questions, please contact jonny@jonnyswiftppc.com
How Much Should I Spend on Google Ads?
Learn how to calculate your Google Ads budget using CPC and desired clicks. Get enough clicks to test and optimize your campaigns effectively.
B2B Marketing Examples
Discover top B2B marketing strategies, from SEO and PPC to print and networking, to attract clients and grow your business.
How to Stop Job Seekers on Google Ads
Learn 3 proven steps to block job seekers, cut wasted clicks, and attract only qualified B2B leads with Google Ads.
What Is PPC Management?
Struggling with Google Ads? Here’s what PPC management involves and why it can make or break your results.
How I Got My First Client
Learn how I landed my first freelance PPC client without ads or outreach all while working a full-time job.
What Is a Good CTR for Google Ads?
I've managed Google Ads accounts for years. Here's what a good CTR looks like, why it matters and how to improve yours.
How Much Does PPC Management Cost in 2026?
Honest breakdown of PPC management costs from a UK PPC freelancer. Clear pricing, real advice and no agency fluff.
How to Control Brand Bidding in Google Ads
Learn how one simple strategy saved me thousands on Google Ads brand bidding – and how it can work for you too!