Jonny Swift 22/10/2025
How to Use Google Ads for Shopify
Learn how to run Google Ads for your Shopify store with this practical guide. Connect accounts, set up campaigns, and avoid costly mistakes.
Straightforward PPC guidance
Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Jonny Swift 15/10/2025
How to Make Tracking on Google Tag Manager Easier
Learn a simple way to track clicks, buttons, and forms on your website using Google Tag Manager. No code needed, just set up the All Elements trigger.
Jonny Swift 17/09/2025
How Much Should I Spend on Google Ads?
Learn how to calculate your Google Ads budget using CPC and desired clicks. Get enough clicks to test and optimize your campaigns effectively.
Jonny Swift 16/09/2025
B2B Marketing Examples
Discover top B2B marketing strategies, from SEO and PPC to print and networking, to attract clients and grow your business.
Jonny Swift 15/09/2025
How to Stop Job Seekers on Google Ads
Learn 3 proven steps to block job seekers, cut wasted clicks, and attract only qualified B2B leads with Google Ads.
Jonny Swift 22/06/2025
What Is PPC Management?
Struggling with Google Ads? Here’s what PPC management involves and why it can make or break your results.
Jonny Swift 07/06/2025
How I Got My First Client
Learn how I landed my first freelance PPC client without ads or outreach all while working a full-time job.
Jonny Swift 07/06/2025
What Is a Good CTR for Google Ads?
I've managed Google Ads accounts for years. Here's what a good CTR looks like, why it matters and how to improve yours.
Jonny Swift 05/06/2025
How Much Does PPC Management Cost in 2026?
Honest breakdown of PPC management costs from a UK PPC freelancer. Clear pricing, real advice and no agency fluff.
Jonny Swift 22/03/2025
How to Control Brand Bidding in Google Ads
Learn how one simple strategy saved me thousands on Google Ads brand bidding – and how it can work for you too!
Jonny Swift 16/03/2025
How to Target B2B on Google Ads
Learn from a Google Ads expert on the best strategies to effectively target B2B businesses on Google Ads and boost your leads and sales.
Jonny Swift 08/03/2025
How to Get Into PPC Marketing
Want to break into PPC marketing? Learn the key skills, tools & steps to start a career in paid search and land your first PPC job.
Let’s talk
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready for clearer, more profitable PPC?
Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.