Jonny Swift 23/02/2026
How to Change Destination URL in Google Ads
Learn how to change the destination URL in Google Ads quickly and correctly with this simple step-by-step guide for UK businesses.
Straightforward PPC guidance
Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Jonny Swift 23/02/2026
Are Google Ads Grants Worth It for Charities?
Are Google Ads Grants worth it for charities? Learn what the $10,000 per month grant includes and whether it suits your organisation.
Jonny Swift 19/02/2026
How to End Google Ads Campaign the Right Way
Learn how to end Google Ads campaign properly. Step by step guide to pausing or removing campaigns without hurting performance.
Jonny Swift 19/02/2026
Where to Find Sitelinks in Google Ads (Step-by-Step)
Learn where to find sitelinks in Google Ads and how to edit them at campaign or account level to improve CTR and conversions.
Jonny Swift 19/02/2026
How to Change Headlines in Google Ads Easily
Learn how to change headlines in Google Ads with this simple step-by-step guide. Quick edits, common reasons and expert tips included.
Jonny Swift 19/02/2026
Can You Use Competitor Names in Google Ads?
Can you use competitor names in Google Ads? Here’s what’s allowed, what’s not, and how competitor keyword bidding really works.
Jonny Swift 19/02/2026
Are Google Ads and Google Analytics the Same Thing?
Learn the difference between Google Ads and Google Analytics, what each platform does and how they work together to measure marketing performance.
Jonny Swift 02/02/2026
How to Find Blog Topic Ideas in Semrush
Learn how to find blog topic ideas in Semrush, uncover relevant keywords and identify content opportunities your audience is already searching for.
Jonny Swift 30/01/2026
How to Turn Off Search Partners in Google Ads
Learn how to turn off Search Partners in Google Ads, where to find the setting and when excluding partner traffic may improve campaign performance.
Jonny Swift 29/01/2026
How Long Does Google Take to Reindex a Page?
Find out how long Google takes to reindex a page, what can affect the timing and how to check whether your updated content has been recrawled.
Jonny Swift 29/01/2026
How to Request Reindexing on Google
Learn how to request reindexing in Google Search Console with this step-by-step guide and help Google discover your latest page updates faster.
Jonny Swift 29/01/2026
How to Check Negative Keywords in Google Ads
Learn how to check negative keywords in Google Ads, review existing exclusions and prevent irrelevant searches from wasting your advertising budget.
Jonny Swift 29/01/2026
How to Add Exact Match Keywords in Google Ads
Learn how to add exact match keywords in Google Ads, control which searches trigger your ads and improve the relevance of your campaigns.
Jonny Swift 29/01/2026
How Is Conversion Rate Calculated in Google Ads?
Learn how conversion rate is calculated in Google Ads, what the metric means and how to use it to assess and improve campaign performance.
Jonny Swift 28/01/2026
How Much Does SEO Management Cost in 2026
Discover how much SEO management costs in 2026, what affects monthly pricing and what UK businesses should expect from an SEO service.
Jonny Swift 27/01/2026
Does PPC Work for B2B?
Discover whether PPC works for B2B businesses, which channels deliver the best results and how to generate more high-quality leads from paid ads.
Jonny Swift 26/01/2026
How to Turn Off Display Network Google Ads
Learn how to turn off the Display Network in Google Ads and stop your Search campaigns appearing across websites, apps and other placements.
Jonny Swift 24/01/2026
How PPC and SEO Work Together
Learn how PPC and SEO complement each other to drive traffic, increase sales, and grow your business online efficiently.
Let’s talk
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready for clearer, more profitable PPC?
Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.