Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over seven years, specialising in Google Ads, PPC and SEO. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
How to Change Keyword Match Type in Google Ads Fast
Learn how to change keyword match type in Google Ads quickly and improve targeting, reduce wasted spend, and boost campaign performance.
How to Download Your Google Ads Invoice
Learn how to download your Google Ads invoice with this step-by-step guide, including where to find billing documents and save them for your records.
How to Add a Call Extension in Google Ads for More Leads
Learn how to add a call extension in Google Ads, when to use it, and when to avoid it. A simple step-by-step guide for lead generation businesses.
How Many Descriptions Can You Add in Google Ads?
Learn how many descriptions you can add in Google Ads, how they work, and what to include to improve clicks and conversions.
Can Google Ads Be Turned Off?
Can Google Ads be turned off? Yes. Learn how to pause campaigns easily and what to consider before stopping your Google Ads strategy.
What Is a Sitelink on Google Ads?
Learn what a sitelink on Google Ads is, how it works, and how to add sitelinks to your ads to improve click-through rates and conversions.
PPC for Print Businesses: How to Get More Orders
Learn how PPC for print businesses can generate more orders. Practical Google Ads tips for printers based on real industry experience.
Does PPC Affect SEO?
Does PPC affect SEO rankings? Learn where PPC can influence SEO, where it cannot, and how both channels work together for business growth.
How to Improve Google Ads Performance and Get Better Results
Struggling with results? Learn practical ways to improve Google Ads performance, reduce wasted spend, and get more conversions from your budget.
How to Do Keyword Research for PPC Properly
Learn how to do keyword research for PPC using free tools and paid platforms to find high-intent, profitable keywords for your campaigns.
How to Grant Access on Google Ads the Right Way
Learn how to grant access to Google Ads safely and correctly, whether for team members or a PPC manager. Simple step-by-step guide.
How to Add a Logo to Google Ads Account
Learn how to add a logo to your Google Ads account or update an existing one. Simple step-by-step guide for better brand visibility.
How to Exclude Locations in Google Ads Properly
Learn how to exclude locations in Google Ads correctly, with a step-by-step guide and expert tips for local service businesses.
How Do Google Shopping Ads Work?
How do Google Shopping Ads work? Learn how Merchant Centre connects to Google Ads, costs involved, and whether Shopping ads are right for you.
How Do I Know My Google Ad Is Running?
Not sure if your Google ad is running? Learn how to check using Ad Preview, impressions and manual searches the right way.
Does Google Ads Work for Small Business?
Does Google Ads work for small business? I explain when it works, when it doesn’t, and what you must consider before investing.
How to Duplicate Ad Group in Google Ads Fast
Learn how to duplicate an ad group in Google Ads quickly using the copy and paste feature. Simple step-by-step guide for faster campaign builds.
How to Change Destination URL in Google Ads
Learn how to change the destination URL in Google Ads quickly and correctly with this simple step-by-step guide for UK businesses.