Jonny Swift 25/03/2026
Is Google Ad Grants Free? A Clear Guide for Charities
Are Google Ad Grants free? Learn what you get, eligibility rules, and how charities can make the most of the $10,000 monthly budget.
Straightforward PPC guidance
Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Jonny Swift 25/03/2026
How to Change Keyword Match Type in Google Ads Fast
Learn how to change keyword match type in Google Ads quickly and improve targeting, reduce wasted spend, and boost campaign performance.
Jonny Swift 16/03/2026
How to Download Your Google Ads Invoice
Learn how to download your Google Ads invoice with this step-by-step guide, including where to find billing documents and save them for your records.
Jonny Swift 16/03/2026
How to Add a Call Extension in Google Ads for More Leads
Learn how to add a call extension in Google Ads, when to use it, and when to avoid it. A simple step-by-step guide for lead generation businesses.
Jonny Swift 16/03/2026
How Many Descriptions Can You Add in Google Ads?
Learn how many descriptions you can add in Google Ads, how they work, and what to include to improve clicks and conversions.
Jonny Swift 10/03/2026
Can Google Ads Be Turned Off?
Can Google Ads be turned off? Yes. Learn how to pause campaigns easily and what to consider before stopping your Google Ads strategy.
Jonny Swift 10/03/2026
What Is a Sitelink on Google Ads?
Learn what a sitelink on Google Ads is, how it works, and how to add sitelinks to your ads to improve click-through rates and conversions.
Jonny Swift 10/03/2026
PPC for Print Businesses: How to Get More Orders
Learn how PPC for print businesses can generate more orders. Practical Google Ads tips for printers based on real industry experience.
Jonny Swift 10/03/2026
Does PPC Affect SEO?
Does PPC affect SEO rankings? Learn where PPC can influence SEO, where it cannot, and how both channels work together for business growth.
Jonny Swift 10/03/2026
How to Improve Google Ads Performance and Get Better Results
Struggling with results? Learn practical ways to improve Google Ads performance, reduce wasted spend, and get more conversions from your budget.
Jonny Swift 02/03/2026
How to Do Keyword Research for PPC Properly
Learn how to do keyword research for PPC using free tools and paid platforms to find high-intent, profitable keywords for your campaigns.
Jonny Swift 02/03/2026
How to Grant Access on Google Ads the Right Way
Learn how to grant access to Google Ads safely and correctly, whether for team members or a PPC manager. Simple step-by-step guide.
Jonny Swift 02/03/2026
How to Add a Logo to Google Ads Account
Learn how to add a logo to your Google Ads account or update an existing one. Simple step-by-step guide for better brand visibility.
Jonny Swift 02/03/2026
How to Exclude Locations in Google Ads Properly
Learn how to exclude locations in Google Ads correctly, with a step-by-step guide and expert tips for local service businesses.
Jonny Swift 02/03/2026
How Do Google Shopping Ads Work?
How do Google Shopping Ads work? Learn how Merchant Centre connects to Google Ads, costs involved, and whether Shopping ads are right for you.
Jonny Swift 23/02/2026
How Do I Know My Google Ad Is Running?
Not sure if your Google ad is running? Learn how to check using Ad Preview, impressions and manual searches the right way.
Jonny Swift 23/02/2026
Does Google Ads Work for Small Business?
Does Google Ads work for small business? I explain when it works, when it doesn’t, and what you must consider before investing.
Jonny Swift 23/02/2026
How to Duplicate Ad Group in Google Ads Fast
Learn how to duplicate an ad group in Google Ads quickly using the copy and paste feature. Simple step-by-step guide for faster campaign builds.
Let’s talk
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready for clearer, more profitable PPC?
Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.