Jonny Swift 27/05/2026
What Does Limited by Budget Mean on Google Ads?
Learn what limited by budget means on Google Ads, whether it’s a problem, and how to improve campaign performance without overspending.
Straightforward PPC guidance
Google Ads & Digital Marketing Blog
Practical guides covering Google Ads, PPC, SEO and other ways businesses can generate more traffic, leads and sales online.
A word from the Author
I’m Jonny, welcome to my blog.
I’ve worked in performance marketing for over eight years and now specialise in PPC and Google Ads. I use this blog to share straightforward guides that help business owners and marketers understand their advertising, solve common problems and improve their results.
Most of my content focuses on Google Ads, including step-by-step tutorials, practical tips and honest advice from managing real accounts. I also cover SEO, conversion tracking, e-commerce and other areas of digital marketing that can help businesses make more money online.
If you have a question or a topic you’d like me to cover, contact me at jonny@jonnyswiftppc.com.
Popular Google Ads Guides
Jonny Swift 25/05/2026
Why Duplicate Content Is an SEO Issue
Learn why duplicate content can cause SEO problems, how it affects search visibility and what you can do to prevent or fix it on your website.
Jonny Swift 25/05/2026
How to Grow an E-commerce Business
Learn how to grow an e-commerce business using PPC, SEO, Google Shopping, social media, and other proven digital marketing strategies.
Jonny Swift 25/05/2026
Do Outbound Links Help SEO?
Do outbound links help SEO? Learn how linking to trusted websites can improve credibility, user experience, and SEO performance.
Jonny Swift 15/05/2026
Custom GPT Prompt for Blog Posts
Jonny Swift 15/05/2026
What Is a Call to Action in Digital Marketing?
Learn what a call to action is, why it matters in digital marketing, and how to improve CTA buttons to increase leads and sales.
Jonny Swift 11/05/2026
How to Work Out Conversion Rate and Why It Matters
Learn how to calculate conversion rate, why it matters for your business, and how to track it using tools like Google Analytics.
Jonny Swift 11/05/2026
How Much Does SEO Cost in the UK in 2026?
How much does SEO cost in the UK in 2026? Learn typical SEO pricing, what you get, freelancer vs agency costs, and whether SEO is right for you.
Jonny Swift 11/05/2026
What Is a Landing Page Conversion?
Learn what a landing page conversion is, how to calculate it, and how to improve conversion rates to generate more sales and leads.
Jonny Swift 31/03/2026
How to Create a Google Ads Account from Scratch
Learn how to create a Google Ads account step by step. Simple guide for beginners looking to start advertising their business online.
Jonny Swift 31/03/2026
Is PPC the Same as Paid Search? Clear Explanation
Learn whether PPC and paid search mean the same thing, how the terms differ and where channels such as display, shopping and social ads fit in.
Jonny Swift 31/03/2026
What Is a PPC Landing Page and How Is It Different?
What is a PPC landing page? Learn how it works, why it matters, and what features improve conversions from Google Ads and Meta Ads.
Jonny Swift 31/03/2026
How to Write PPC Ad Copy
Learn how to write PPC ad copy that improves click-through rates and drives better results on Google Ads with practical tips.
Jonny Swift 31/03/2026
How to Choose the Right PPC Agency or Freelancer
Learn how to choose a PPC agency or freelancer, what to expect, and how pricing works so you can make the right decision for your business.
Jonny Swift 27/03/2026
PPC for a Printing Company: Case Study
See how I improved PPC performance for instantprint by reducing cost per conversion and increasing profitability.
Jonny Swift 25/03/2026
Should I Use Google Shopping Ads for E-commerce?
Should you use Google Shopping ads for e-commerce? Learn when they work, when they don’t, and how to get the best results.
Jonny Swift 25/03/2026
How to Find Your Google Ads ID (Account & Customer ID Explained)
Learn how to find your Google Ads ID quickly. Step-by-step guide plus what to do if you can't log in to your account.
Jonny Swift 25/03/2026
How Long Do Google Ads Take to Work?
How long do Google Ads take to work? Learn what to expect in the first week, month, and beyond with realistic timelines and expert advice.
Let’s talk
Get in Touch
Prefer email or call? Send your queries to jonny@jonnyswiftppc.com, or call +44 7512 609541.
Working Hours: 9am - 4pm (GMT)
Start a conversation →Ready for clearer, more profitable PPC?
Tell me what you’re trying to achieve and I’ll give you an honest view of the best next step.